From 14 to 16 March 2025, Fiera Milano Rho was the stage for "Do the right thing!"the national trade fair dedicated to the promotion of critical consumption and sustainable lifestylesorganised by Terre di mezzo Editore. As DKR, we were honoured to participate in this extraordinary event, sharing our vision of a greener future.
This year, the fair presented an innovative exhibition route, divided into four large thematic sections: Travel and Great Walks, Flavours and Knowledge, Care and Well-being, Culture and Participation. These areas represent the spheres of life where we believe a sustainable turnaround can have the greatest impact. L'solidarity economy took centre stage, with realities from all over Italy sharing their experiences and knowledge. Each section offered visitors the opportunity to explore new ideas and solutions for living in a more conscious and environmentally friendly way.
In this context, we had the opportunity to highlight the our commitment to innovation and progress. Installing seven of our dispensers in the two exhibition hallswe caught the attention and interest of numerous visitors. This also allowed us to make it known that, since 1996, DKR has been dedicated to the design, manufacture and installation of the "Water Houses. These public water distributors represent a significant step towards environmental sustainability. For this we actively collaborate with public administrations, companies and waterworks that share our vision of a greener future.
DKR dispensers also address the Horeca sector and schoolsas well as including the realisation of office water dispensersguaranteeing efficiency and quality at all times. We offer an impeccable and sustainable service, as demonstrated by the dispensers presented at the 'Do the right thing!' fair, in perfect harmony with the principles it promotes.
We manage the entire production cycle, from design to construction, installation and service, ensuring an high level of performance and maximum customisation. With all-round know-how, our products are designed to offer practicality and sustainability in every context.
The data are eloquent: in Italy, the consumption of bottled mineral water contributes significantly to pollutionwith 280,000 tonnes of plastic waste produced each year. This translates into over 5,360,000 tonnes of CO2 emitted annually due to the production and transport of these bottles. By using our products, the equivalent of 600,000 plastic bottles per year can be eliminated. In addition, households can obtain a considerable cost savings. These data highlight the importance of adopting more sustainable solutions and reducing our dependence on single-use plastic.
When we created DKR Drinkatering in 1994we had a clear objective: the quality first. Under the leadership of our founder Luigi Dalle Fratte, we have continuously invested in research and development, pushing our skills and technologies forward. We operate according to a ISO Integrated Systemguaranteeing high quality, food, environmental and workplace safety standards. This approach allows us to offer products that not only meet the needs of our customers, but also contribute to a more sustainable future.
Our research and development department is the beating heart of innovation at DKR. Here, ideas take shape and turn into concrete projects, often without the limits of immediate feasibility.
By covering the entire product lifecycle, we are able to develop new and more efficient solutions in the technological and mechanical as well as electronic and software fields. As pioneers in the industry, we will continue to strive to offer our customers and the market products and customised services of high quality, safety and reliability. Because our passion goes beyond all standards.
Thanks to our trusted partners, we have developed a strictly controlled production chain, which allows us to offer the highest quality in the field of water houses and beverage dispensing equipment. We firmly believe that doing business while respecting people and the environment is not only possible, but essential for future generations. This commitment fully reflects the values promoted by the fair, where we participated with our dispensers.
Our collaborations with public administrations, companies and waterworks allow us to extend our reach and have an even more significant impact.
Looking to the future, DKR is firmly committed to continuing thehis path of innovation and sustainability. Our determination is to develop cutting-edge technologies that not only reduce environmental impact, but also elevate the quality of people's lives. Water, an essential resource and source of life, is at the heart of our mission. We envision a world where natural resources are managed wisely and responsibly, allowing communities to thrive in perfect harmony with their environment.
Our participation in 'Do the right thing!' represented an exceptional opportunity to share DKR's dedication to sustainability and innovation with the many participants. We are deeply grateful for the support of our customers and partners, and look forward to continuing this journey together. We are therefore particularly pleased to be able to announce that DKR is already confirmed as a partner to support the publisher in organising the next edition.
Together, we can really make a difference and build a better future for all.
Via Grigna, 60 – 20027 Rescaldina (MI) – ITALY
Tel. +39 0331 54 94 67 – Fax +39 0331 54 49 01
info@dkr.it – dkr@pec.it
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